What Is Clean Beauty, Really? My Low-Tox Rituals Explained

Let’s be honest: "clean beauty" can feel like a marketing buzzword.

But for me, it’s personal. It’s not about being perfect or pure — it’s about feeling safe, supported, and nourished by the products I use every day.

It started with my skin, but quickly became a lifestyle. And once I started removing hidden hormone disruptors and skin irritants, I felt everything shift — from my glow, to my mood, to how I showed up.

Here’s what I learned:

✨ Clean Beauty Isn’t About Fear. It’s About Feeling Good.

“Clean” doesn’t mean stripped down. It means intentionally chosen — with ingredients that work with your body, not against it.

I think of clean beauty as a filter: if it’s hormone-safe, nourishing, and aligned with nature, it passes. If it’s petroleum-based, irritating, or full of mystery fillers? Pass.

🧴 Ingredients I Avoid:

  • Parabens

  • Phthalates

  • Synthetic fragrance

  • Petroleum & mineral oil

  • PEGs & silicones

  • BHA/BHT (common in lip products)

🌿 Ingredients I Choose:

  • Plant-based oils and butters (jojoba, rosehip, shea)

  • Natural waxes

  • Vitamin E

  • Zinc oxide (for SPF)

  • Herbal extracts like chamomile, green tea, and calendula

These ingredients don’t just look pretty on a label — they support your skin barrier, promote radiance, and are often gentler on hormones.

🧖‍♀️ My Everyday Low-Tox Beauty Ritual (That I Actually Do)

I don’t do 12 steps. I do intentional energy.

Here’s what my real low-tox routine looks like — clean, simple, nourishing… and made for women who glow slowly.

Morning Glow:

Evening Ritual:

And always: intentional energy when applying. Hands on face. Slowness. Love.

🛍️ Want to Make the Switch?

I created The Glow Files on Substack — a $4.99/month subscription where I share:

  • Clean swaps by category (beauty, body, home, SPF + more)

  • My rituals, ingredients to avoid, and what to use instead

  • Behind-the-scenes insights into what’s coming in my brand

  • Monthly glow practices for skin + soul

🎀 Subscribe to The Glow Files on Substack

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Clean Beauty Swaps: How I Avoid Greenwashing (And What I Use Instead)

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The Real Reason Your Lip Balm Isn’t Working (and the Petroleum-Free Swaps I Actually Use)