your skin isn’t just reacting to what you put on it—it’s also responding to what you rinse it with. and if you’ve never thought about filtering your shower water? baby, it might be time.

because while you’re lathering up with your favorite clean beauty products… your water could be loading your skin with chlorine, heavy metals, and skin-stripping chemicals.

Clean beauty isn’t regulated—and that “natural” label might mean nothing. This guide breaks down what clean really means, how to avoid greenwashing, and why it matters for your skin, hormones, and long-term health.